StartFranchise.Id - Surabaya is becoming one of Indonesia’s most active business centers, especially for manufacturing, logistics, and fast-growing consumer markets. Surabaya startup ecosystem ranks among the global top 700 cities, with a global position of #478, Surabaya ecosystem rank has climbed 146 spots in the most recent rankings. It is currently ranked as the 3rd strongest startup ecosystem in Indonesia, having remained stable since 2024. Because of that, more international companies are choosing Surabaya as their first landing spot in Indonesia. With strong industrial infrastructure, a skilled labor market, and a rapidly expanding consumer base, Surabaya has become a strategic entry point for international businesses seeking access to the Indonesian market.