Pakuwon Mall Surabaya

Start Franchise International Expo

is the leading platform for effectively expanding business networks and supporting the growth of the franchise industry and business opportunities on an international scale.

Start Franchise International Expo serves as a bridge between business owners, potential investors, and prospective partners who seek to build sustainable businesses across various industries, including food & beverage, beauty, health, education, services, and more.

Powered by Start Friday Asia Business and Branding Consultant, a regional branding and business consulting firm with a strong track record in building franchise ecosystems across Asia. StartFriday brings strategic insight, creative execution, and deep market knowledge to empower entrepreneurs and elevate franchise brands to the next level.

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Over 10 Years of Experience Helping Business Grow & Thrive

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In 2023, We proudly facilitated the international expansion of Han-Ji Cheesecake, a Surabaya-based brand, into the global market—successfully entering Dubai as its first overseas destination.

The brand, which began with humble outlets in Galaxy Mall Surabaya and later expanded to Jogjakarta, Semarang, and Cirebon, took a bold step to penetrate the premium market of the UAE. Known for its luxury skyline and global business environment, Dubai was chosen as the launchpad for Han-Ji’s international presence.

This milestone marks a key proof of concept: local Indonesian franchises have global potential. Through proper systemization, branding, and strategic go-to-market planning, Start Franchise continues to support businesses to scale—regionally and internationally.

Success Integrated with International Brand in Dubai

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PAMERAN FRANCHISE INDONESIA

  • Night view of a modern building with glass front, surrounded by flags and trees, with illuminated sign reading 'ICE'.

    IFBC ICE BSD

    30-2 November

  • Night view of a modern shopping mall named 'Grand City' with palm trees, cars, and a water body in the foreground. Tall glass building adjacent to the mall, with colorful digital billboards and advertisements, under a sky with streaks of clouds.

    INBEX Grand City Convex

    7-9 November

  • Aerial view of a modern cityscape at dusk with tall skyscrapers and buildings, streets with cars, and a mix of urban and green areas.

    IFBEX Surabaya Covention Center

    28-30 November

  • A large building with a curved, checkered red and beige exterior, housing the EDC (Economic Development Corporation) logo on top, with a parking lot filled with cars in front.

    IFBC PSCC Palembang

    17-19 April 2026

  • IFBC Grand Ball Room Bandung

    IFBC Grand Ball Room Bandung

    29-31 Mei 2026

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UPCOMING EVENT

UPCOMING EVENT

Start Franchise International Expo (SFIE) Pakuwon Mall Surabaya

 

2026

10:00 AM - 10:00 PM

Regist Here
Interior of a modern shopping mall with multiple levels, a wooden ceiling with curved design, and stores with shoppers visible.
Nighttime view of a modern shopping mall with colorful neon signs, tall skyscrapers in the background, and a well-lit parking lot with cars and trees in the foreground.
A promotional infographic for a franchise expo showing four segments of the event, with images of visitors, exhibitors, and speakers, and statistics of 50,000 estimated visitors, 60 exhibitors, and over 70 speakers.
Marketing chart displaying three booth sizes: Rocky (3 square meters), Elite (6 square meters), and Master (6 square meters), with icons of people on each. Includes details about carpet and electrical facilities, business info, and location map features.
Pakuwon Mall Surabaya

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Discover Your Brand at the Start Franchise International Expo (SFIE) 2026

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