Strategi Franchise ala Indomaret dan Alfamaret

Indomaret and Alfamart employ strategic franchise models focused on rapid network expansion and localized market penetration. Their strategies include standardized store layouts and product offerings to maintain brand consistency, combined with flexible adaptations to regional consumer preferences. Both leverage strong supply chain management and extensive training programs for franchisees to ensure operational efficiency. This approach enables scalable growth, brand recognition, and sustained competitiveness