The Playa Bowls Franchise, A Leading Opportunity in the Healthy Superfruit Industry
Table of Contents
What is Playa Bowls?
Why Choose the Playa Bowls Franchise?
Comprehensive Support for Franchisees
Impressive Growth Statistics (2024-2025)
Average Unit Sales (AUV) Comparison
Conclusion
What is Playa Bowls?
Startfranchise.id- Franchise Playa Bowls is a leading superfruit bowl franchise in the United States, specializing in acai, pitaya (dragon fruit), coconut, smoothies, and juices. Founded in 2014 by Abby Taylor and Rob Giuliani at the New Jersey Shore, this brand was born from their love of surf culture and the healthy tropical flavors they discovered during their travels.
Starting as a sidewalk stand, Franchise Playa Bowls has now transformed into a national powerhouse with over 300 locations. This franchise is known for its "Pineappleland" atmosphere—tropical-themed interior designs that provide customers with an "eternal summer" experience year-round. Franchaise Playa Bowls operates in spaces ranging from 1,000 to 1,500 square feet, making construction costs highly affordable.
Furthermore, because there is no cooking involved, the equipment package is minimal. While the target total investment for a Playa Bowls Franchise is under $500,000, the investment range varies based on location.
Why Choose the Playa Bowls Franchise?
The healthy food industry is booming, and franchise Playa Bowls is leading the trend. Here are several reasons why this franchise is a top choice for entrepreneurs:
Simple Operations: There is no cooking, frying, or complex ventilation systems required (no hoods or grease traps). This results in lower operating costs and easier staff management.
Strong Unit Economics: With an Average Unit Volume (AUV) exceeding $1.2 million per location, Playa Bowls Franchise offers a highly competitive investment-to-sales ratio.
Efficient Business Space: The concept works effectively in small spaces (approx. 90–140 square meters), helping to minimize rent while generating high revenue per square foot.
Strong Brand Culture: Playa Bowls Franchise is more than just a place to eat; it’s a lifestyle. With vibrant interior designs, the brand enjoys incredible customer loyalty (average rating of 4.7/5).
Comprehensive Support for Franchisees
As part of the Playa Bowls family, you will receive full support including:
Intensive Training: Covering operational standards, management, and customer service.
Marketing Support: Access to digital marketing assets, social media strategies, and national campaigns.
Site Selection Assistance: Expert teams help analyze the market and select strategic locations to ensure long-term success.
Impressive Growth Statistics (2024-2025)
2025 has been a record-breaking year for Playa Bowls, as 60% of our growth comes from the expansion of existing franchisees.
Over 85 new locations opened.
Over 200 new franchise agreements signed.
Growth driven by existing partners proves the high level of trust owners have in this model.
Before you open your own doors, you will benefit from a brand that already has over 300 operating locations and is projected to reach 400 locations by 2026.
Average Unit Sales (AUV)
According to the latest Franchise Disclosure Document (FDD), the average sales for a store are $1,288,433—nearly double the average sales of Smoothie King ($660,000) and Jamba Juice ($689,095). Data shows that our bottom 25% of performing stores match the average performance of Jamba Juice and significantly exceed the sales volume of Smoothie King.
With a high AUV and a target investment under $500,000, the Playa Bowls Franchise offers a very competitive sales-to-investment ratio. Franchisees find that combining strong ROI with a "no-cook" concept and low labor costs allows for rapid multi-unit growth, multiplying cash flow and enterprise value without operational strain.
Conclusion
With a target of reaching 1,000 locations within the next five years, now is the perfect time to secure your exclusive territory. Join the healthy food revolution and bring the "Pineappleland" spirit to your community. The Playa Bowls Franchise represents a unique opportunity to achieve financial success while promoting a healthy lifestyle
